The Table Bay Hotel creates authentic South African Experiences for guestson March 17, 2013
The Table Bay Hotel’s philosophy is to create memories for their guests. In every service and in every experience, the hotel intends to imprint an indelible memory by creating serendipitous moments that guests will later be able to recall as one-of-a-kind experiences.
Six months ago, the hotel introduced a new communications approach with the launch of its Authentic South Africa campaign. Through thoughtful experiences, the hotel introduces guests to a myriad of authentic local experiences. Every member of staff is involved in the campaign… as it is only through personal contact that the experience will be real. From the concierge to the head chef, to the porter and housekeeper and even behind-the-scene role players, every contact impacts the guest experience.
In 2013, the Authentic South Africa communications campaign continues to evolve and General Manager, Sherwin Banda has several initiatives up his ‘bluecollarwhitecollar sleeve’ . All the F&B outlets are being rebranded, guest room amenities are being upgraded and unique experiences are being offered from cooking with Fynbos, to localised chef master classes , South African High Tea to specially crafted South African beers.
Born and raised in Cape Town, Sherwin spent 15 years overseas working in the hospitality industry including 7 years with Luxe Hotels in California. He is an arbitrator of style and believes that style is expressed both inwardly and outwardly. “The Table Bay Hotel’s landmark architecture is a reflection of what’s on the inside.”
From beautiful flower arrangements, to the ever changing high tea menu, to providing epicureans with unfamiliar Fynbos dishes, the hotel strives to fulfil every desire. He also believes that the people working at the Table Bay Hotel make all the difference.
“There are many beautiful hotels in Cape Town, so why would someone choose to stay at The Table Bay Hotel? Obviously our location at the Waterfront is spectacular, but I think it’s our people that make the difference. The real essence of their innate character shines through and each individual embodies what is so unique about South Africa which in turn enhances the guest experience in a meaningful way,” says Sherwin.
Another major role player in the Authentic South Africa Experience campaign is Shaun Tregoning, The Table Bay Hotel Manager. Born and bred in SA, Shaun received his certificate in Hotel Management from the Cape Technikon in 1994 and worked as a trainee for Protea Hotels and Southern Sun before joining Sun International. He sees Cape Town as a world within a country. “Everything happens in this city.” Shaun enjoys the outdoors and actively participates in two annual Cape Town events, the Two Oceans Marathon and Gun Run. Shaun oversees all areas of operation and encourages his team to deliver truly unique South African experiences. From the moment a guest enters the hotel the homebru experience can be felt – the greeting is in one of South Africa’s eleven languages, the floral arrangements are indigenous, the food is local and flavoursome and even the cocktails have been given a South African interpretation.
Shaun has been instrumental in bringing Cape Town alive for guests. When visiting a foreign city like Cape Town it is often more comforting to have a chauffeur to take you around. Someone experienced. Someone who knows where the locals go to have their hair cut, purchase art, and taste wine. Where locals drink after work or relax on Sunday’s. Shaun has ensured that the Table Bay chauffeurs are ready round the clock to transport guests anywhere they wish to go including visits to Hermanus, Cape Point, or one of the beautiful vineyard regions like Franschoek .
An active behind-the-scenes participant in the hotel’s communication campaign is head of Human Resources, Candice Sinclair. Candice was born in Paarl and studied at the Cape Peninsula University of Technology and also at UCT. She understands the true blood of the Cape community and is resourceful in finding the right people to work at the Table Bay Hotel. She believes that good people won’t just come to you; you have to aggressively look for them. From neighbours to fellow community and business association members, she finds undiscovered talent. Candice is also very active in putting individuals together to form new businesses that support the government’s ideal of enterprise development in South Africa. She was influential in the formation of an in-house florist together with floral artist, Pieter de Bruin. Marsha Booi, an unskilled worker from Uitenhage near Port Elizabeth and Lucas Mfumisi a former Zimbabwean never dreamt that they would one day be given the opportunity to own a florist, yet today, they provide all the flowers to the Table Bay Hotel.
Finance Manager, Siboniso Dlamini also plays a role in helping to find business partners to deliver the best the Cape can offer. His name in Zulu means ‘One who sets an example’ and that is exactly what he does. Siboniso can be described as indomitable, optimistic, inquisitive and adventurous. He is accepted and respected by his peers.
He works with entrepreneurs to help deliver a unique South African experience to guests. A good example of this is the Whale Watching trip to Hermanus with Jarat Tours.