Table Bay Hotel staff involved in upliftment of Langaon September 14, 2010
Each year, the number of Corporate Social Investment projects undertaken by the Table Bay Hotel increase in number, in importance and in relevance to the communities involved. Once such project that is close to the hearts of management and staff of the Table Bay Hotel is the recent association with TEA SA, a social enterprise group of consultants, and their initiation of a “one street at a time” upgrade in Langa, Cape Town’s oldest township.
The Table Bay Hotel are extremely proud to be associated with TEA SA as their social investment aims closely align those of the hotel, where targets set for upliftment are social and environmental as well as financially driven – often referred to as “people, planet, profit”.
In this case, Harlem Avenue, Langa is set to become a leading sustainable township tourist destination in the Western Cape. Local Langa residents, many of whom are employed by the Table Bay Hotel, have joined together and have initiated an innovative social enterprise project which encapsulates the rich history and culture of Harlem Avenue. The project will promote the homes of famous South Africans like Thami Tsolekile, the cricketer; the late Chris Hani, the politician; and a number of band members from Amampondo, amongst others. It will also aid in developing local businesses including street hotels, cafes, restaurants, arts and crafts vendors all with the aim of improving resident’s lives and bolstering the overall appeal of Langa as a tourist destination with the greater Western Cape.
Phase 1 of the Harlem Avenue project is the “Cleaning and Greening” of the area and this is, at this initial stage, where the Table Bay Hotel will be really involved. Hardware, paint supplies and manpower is being donated by the hotel giving the street a complete makeover. Six historical homes have retained their original architectural styles on Harlem Avenue and these in a greener, cleaner space will start the rehabilitation of this famous avenue.
Tony Elvin, MD of TEA SA, and originator of the Harlem Avenue Project says: “I am delighted that the Table Bay Hotel are involved in a project of this magnitude. Their commitment to the wider Cape Town community is impressive, as is their dedication to furthering the greening of our planet on, yes, a smaller scale. It is impressive too, that the Table Bay Hotel willingly release their staff to concentrate on furthering interests aside of their own in the local tourism industry. Shaun Wheeler, GM of the Table Bay is a man who, when he says he’ll help, actually does! Shaun came on board, motivated and mobilised his staff and the turnaround has been really, really quick!”
From the Table Bay Hotel’s side it is the reach of such initiatives, projects and assistance that opens hearts and eyes to the truth of those really in need.